STEPS TO OPTIMIZING YOUR HTML CODES
by Shelley Lowery
Your key to success in online marketing and promotion is your web
site. From your title, keywords, meta tags, and text, to your over all
site design, each plays a very important role when optimizing your
site. If your site doesn't rank in the top 10 or 20 when doing a keyword
search at the top search engines, your target audience won't be able
to find you.
About 80 percent of all web site traffic originates from the eight major
search engines. Most people will go to a search engine, type in a
keyword or keyword phrase and look through the top 10 - 20 results.
Most of the time they'll find what they're looking for in the first 10
results. The percentage of click throughs are even smaller. Listing
near the top and grabbing the attention of your target audience is the
top priority. There are many components of your web page that you
should pay close attention to when preparing it for listing in a search
engine.
The first step towards improving your listing is selecting the best
keywords and keyword phrases that best reflect your web page.
Keywords are the foundation of your web presence in the search
engines.
* Keywords
To help you choose effective keywords and keyword phrases, there
are two important steps. First of all, get a Thesaurus and investigate
synonyms for your original keywords. Write these words down on a
sheet of paper. Next, perform your keyword and keyword phrases
search at the major engines.
Pay close attention to the web sites that rank 1 through 10. View the
source code of these pages. Pay close attention to their placement of
keywords in the , and
search for your competitor's web sites and view their HTML source
code. Noticing patterns is your key to ranking above them.
* Tags
An image alt tag follows your graphic address or url in your html code.
These words will be displayed in place of your graphics through an
older browser or when your visitors have their graphics turned off. To
fully optimize your graphics, insert several of your keywords in the alt
tags of the graphics located at the top of your pages.
Example:
grooming,pet care,dog groomers" BORDER="0">
Tags
tag is the first thing that a user sees when your site is
returned by a search query. You only have a split second to grab your
targets attention. Place keywords that are most pertinent to your
business in the title tag.
Effective title tags include only relevant keyword or keyword phrases.
Avoid non-indexing filler words, such as a, an, the, welcome and
home page.
Example:
Dog Groomers Salon: Professional Dog Grooming Tips, Pet
Care and moreThe * .
* tags
tags are HTML code that enable the search engines to
determine what keywords are relevant to this specific site.
The META "description" tag will contain a description of your site.
Make sure your description contains some of your relevant keywords.
The META "keywords" tag will contain a listing of your keywords and
keyword phrases that are relevant to your site and enable a search
engine to find you.
Example:
Top Professional Pet Groomers">
animal groomers, Dog Grooming, Pet Care, Animal Groomers, DOG
GROOMING, PET CARE, ANIMAL GROOMERS">
* Text
Not only are the html tags an important part of optimization, but it is
almost just as important to add plenty of text to your pages. Your text
should contain each of your keywords used in different variations. I.E.
If your keywords are free, promotion, marketing, advertising, Your text
might say something like this; Promotion, Marketing and Advertising
are the key to your success. We offer many promotional resources,
including; Free marketing articles, classified advertising and free
promotion.
Optimization will be your solution to winning the search engine wars.
Shelley Lowery is the Webmistress of Web Source - Your Guide to
Professional Website Design and Development. Join The Syndicator,
our new, free article syndication program and display complete
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