AUTORESPONDER ETIQUETTE
By Shelley Lowery
Autoresponders are one of the most widely used promotional tools on
the Internet. They're also known as mailbots, automatic email and
email on demand. They were derived from the very popular fax on
demand and designed to automatically respond to any email
message sent to it with an automatic response.
Autoresponder programs vary from autoresponse messages set-up
within an email program to a script that runs on a server. This script
may run a web-based autoresponder system that utilizes a web page
form or it may run with a pop email account on a server. It's
programmed to automatically send out a pre- determined message
when a message is received to a specified script address or email
address.
Not only are autoresponders one of the most widely used promotional
tools, but are becoming one of the most widely abused. While using
autoresponders will enable you to put a lot of your daily tasks on
autopilot, autoresponders can also wreak havoc on innocent
individuals who may cross their path.
Autoresponder addresses should NEVER be used when submitting
your website to Search Engines, Directories, Free For All sites, or in
Classified Ad contact forms. Many of these types of websites use
autoresponders to send thank you or welcome messages to their
users. When their autoresponder sends a message to your
autoresponder, this creates what is known as a loop. Each
autoresponder will continue to respond to the other.
When subscribing to an ezine or email discussion group, always use
a real email address and NEVER subscribe with an autoresponder
address. Subscribing to these types of publications with an
autoresponder address will get you immediately unsubscribed. Why?
For example; If you're a member of a discussion group and receive
many messages each day, your autoresponder will respond to every
message it receives. Not only will the list owner receive a mailbox full
of complaints, but they will also receive all of your autoresponse
messages.
Another problem ezine publishers encounter with autoresponder
subscribers is locating the perpetrator. Many times, the "reply to" and
"from" address of an autoresponse message aren't the same as the
address they subscribed under. t takes a great deal of time and effort
to track the address, which is time that could have been better spent
elsewhere.
Another unethical use of autoresponders is autoresponders. Let me
explain... There are many Internet Marketers now using unethical
techniques to subscribe innocent individuals to their junk mailing lists.
They will send a message to an autoresponder address using their
subscription address. When the autoresponder answers the
message, the "from" address on the autoresponder will be instantly
subscribed. This technique is not only unethical, but also
unprofessional.
Autoresponders can be a wonderful tool for Internet Marketers and
can save you hours of valuable time. However, if not used in a
professional manner, can wreak havoc on the Internet community.
Don't be tempted to tarnish your professional reputation by indulging
in the abuse of our autoresponder system. It's just not worth the price.
About the Author:
Shelley Lowery is the Webmistress of Web Source - Your Guide to
Professional Website Design and Development. Join The
Syndicator, our new, free article syndication program and display
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http://www.web-source.net
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