AUTORESPONDERS: PUT YOUR BUSINESS ON

AUTORESPONDERS: PUT YOUR BUSINESS ON

AUTOPILOT

by Shelley Lowery

Autoresponders are one of the top promotional tools available online

today. They are also known as mailbots, automatic email and email

on demand. They were derived from the very popular fax on demand

and designed to automatically respond to any email message sent to

it with an automatic response.

Their popularity most likely stems from its vast variety of uses as it

eliminates the need to manually answer every response.

Subsequently saving hours of valuable time. Your information can be

available to your prospective customer 24 hours a day, 7 days a

week.

Get your best ad copy ready, load it to your autoresponder and your

business is set to autopilot. When your prospective customer sends a

message to your autoresponder address, your information will be

instantly delivered to their email address.

There are many ways of utilizing the power of autoresponders:

* Sample E-zine Copy for potential subscribers

* Articles For Publication - A great way for writers to distribute their

articles

* Offer Free Powerful Reports on various subjects and use your

signature file at the end to promote your site or business

* Offer Free Resources with information about your site, product or

business

* Information about your Business Opportunity

* Product listings

* Price list

* Welcome letters

* Thank you letters

* Order Confirmations

* Advertising Rates

Advantages:

There are many advantages associated with the use of

autoresponders. Not only do they automate the daily task of manually

replying to requests for information, but they provide instant

gratification for the recipient. They also enable you to track your ad

responses and gather the email addresses of potential customers.

A good autoresponder service will automatically send you an email

notification informing you each time someone requests your

information.

Selecting a quality autoresponder service:

When selecting a autoresponder service, there are many factors that

need to be taken into consideration to ensure maximum performance.

* Personalized responses - This makes the recipient feel that the

letter was sent specifically to them.

* Automatic follow ups - Studies have shown it may take up to seven

contacts before closing a sale.

* Unlimited text length - If you are inhibited by the amount of text your

autoresponder may contain, you may be forced to revise a successful

sales letter, ultimately costing you business.

* Free Unlimited updating - It is imperative to provide your

customers with accurate, up to date information on your

products and services.

* Automatic Notification - You must have the ability to track your ads

performance. You should be instantly informed each time someone

requests your information.

Advertising Tips:

* Include your autoresponder address in your signature file.

* When placing classified ads, instead of supplying your

regular email address, use your autoresponder address.

* Appropriate News Groups

* Opt in email discussion lists

* Guestbooks

* Business Cards

* Letter Head

* Your web site

Key Coding Your Ads:

Tracking your ads response rate will be the key to your marketing

success. Once you test your ads and determine which ad is pulling

the most responses, you can easily test which classified ad sites are

producing results as well. This will save you a lot of valuable time by

only placing your ads at classified ad sites that produce results.

1. Make a list of the classified ad sites you intend to post your ad.

2. Number the list of ad sites.

3. You can key your ad using the subject of your email.

Many times, if you ask for a certain "subject" description, it may not

be provided. To avoid this problem you can add a simple code to

your email tag. mailto:freeinfo@yourautoadd.com?subject=cl1

This code should contain your autoresponder address and will

automatically fill in the subject with your ad key when clicked on. The

"cl1" stands for the classified ad site number one. The second ad site

you have listed should be coded as cl2 or classified ad site number

two and so on. By coding your ads you will know exactly where your

leads are coming from.

4. Begin submitting your ad and replace your normal email address

with your key coded autoresponder address.

You can obtain free autoresponders with all the amenities mentioned

above from any of the following sites:

http://www.getresponse.com/

http://www.fastfacts.net/

http://www.myreply.com/

http://www.autobot.net/

Submit your autoresponder address to AutoResponder Central - An

Autoresponder Information Directory.

http://www.web-source.net/links

Shelley Lowery is the Webmistress of Web Source - Your Guide to

Professional Website Design and Development. Join The Syndicator,

our new, free article syndication program and display complete

articles w/photographs on your website that are automatically updated

each week. http://www.web-source.net

This Report may be Distributed in any way and even resold, as long

as all information, including bylines above and physical URL's are left

intact and article remains unchanged.