CREATING KEYWORD SPECIFIC DOORWAY PAGES

CREATING KEYWORD SPECIFIC DOORWAY PAGES

A STEP BY STEP GUIDE

by Shelley Lowery

If you're doing business on the Internet then you know the importance

of ranking high in the Search Engines. The competition is fierce, but it

can be done. What I am about to reveal to you will increase your traffic

immensely, but it must be done correctly. The goal is to create

powerful doorway pages that not only rank high in the Search

Engines, but are Search Engine friendly and provide some valuable

content for your visitors.

What is a doorway page anyway? A doorway page is a webpage

specifically designed to rank high in the Search Engines for a specific

keyword or keyword phrase. Not just a blank page with a link that

redirects to your main page, but a powerful, content rich page packed

with your keywords.

First of all, select three of the most specific keyword phrases that best

describe your website. If your website is about dog grooming, then

your keyword phrases might be: dog grooming, pet care, animal

groomers.

Type your keywords in three different text styles to accomodate the

different styles that may be used in a search query.

Place these keyword phrases, separated with a comma, in your

KEYWORD meta tags between the HEADING tags of your HTML.

Example:

animal groomers, Dog Grooming, Pet Care, Animal Groomers, DOG

GROOMING, PET CARE, ANIMAL GROOMERS">

Next, write a descriptive sentence about your website packed with

your keywords for your DESCRIPTION Meta tag.

Example:

Top Professional Pet Groomers">

Write a descriptive TITLE for your page that includes your

KEYWORDS.

Dog Groomers Salon: Professional Dog Grooming Tips, Pet

Care and more

Your doorway page should load very quickly, so keep your graphics to

a minimum. Make sure you don't include any banners and place your

main logo at the top of your page. Place your keywords within the

image tag using the ALT tag. Below your logo, include an intriguing

sentence and link it to your main page.

Example:

grooming,pet care,dog groomers" BORDER="0">For More

Professional Dog Grooming Tips,

HREF="http://www.yourdomain.com/">Click Here

In addition to placing your keywords in your Meta tags Title, and

Image tag, you can also use the Comment tag. Comment tags can be

used throughout your page to organize your content and make

updating easier. They also provide another great way to place your

KEYWORDS. They won't be visible on your webpage, just in the

HTML

Example:

The key to creating powerful, keyword rich, Search Engine friendly

doorway pages is to provide some valuable content. In the body of

your webpage, provide your visitors with a free article or report with

your keywords listed throughout. If you create more than one doorway

page, you'll need to provide a different article or report for each page.

Make sure you don't go over board with your keywords, as you can be

penalized. In addition, make certain that your article or report sounds

good and not just thrown together to get your keywords listed.

Example:

Top 10 Dog Grooming Tips From Professional Dog Groomers

#1 Tip

#2 Tip...

Here's the basic HTML outline for your doorway page:

animal groomers, Dog Grooming, Pet Care, Animal Groomers, DOG

GROOMING, PET CARE, ANIMAL GROOMERS">

Top Professional Pet Groomers">

Dog Groomers Salon: Professional Dog Grooming Tips, Pet

Care and more

< src="mainlogo.gif" width="300" height="60" alt="">

grooming,pet care, professional pet groomers, tips, techniques"

BORDER="0">
For More Professional Dog Grooming Tips,

HREF="http://www.yourdomain.com">Click Here

Top 10 Dog Grooming Tips From Professional Dog Groomers

#1 Tip

#2 Tip...

After you've created your doorway page, save your page using one of

your keywords.

Example:

dog_grooming.html

If you're creating many pages, simply add a number to the end of your

page.

Example:

dog_grooming_1.html

dog_grooming_2.html

pet_grooming_1.html

pet_grooming_2.html

dog_groomer_1.html

dog_groomer_2.html

When you're ready to submit your pages to the Search Engines,

submit only one page each day. If you've created several pages you'd

like to submit, you may want to create an additional page that

contains links to each of your doorway pages. That way, you can

submit just your links page and let the Search Engines crawl the rest

of your links.

Creating doorway pages is a powerful way to increase your website

traffic, but don't stop at just one. Imagine how much traffic you'd

receive with 100 keyword packed, doorway pages all pointing to your

website...

About the Author

Shelley Lowery is the Webmistress of Web Source - Your Guide to

Professional Website Design and Development. Join The Syndicator,

our new, free article syndication program and display complete

articles w/photographs on your website that are automatically updated

each week. http://www.web-source.net

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