HOW TO CREATE AN E-BOOK & DRIVE MASSIVE

HOW TO CREATE AN E-BOOK & DRIVE MASSIVE

TRAFFIC TO YOUR SITE BY GIVING IT AWAY...

by Shelley Lowery

E-books or Electronic books are self-contained "executable" files of

HTML. This HTML may be a web site you've created or HTML you've

specifically prepared to be compiled into a downloadable .exe file for

distribution. When downloaded, this file will self install on your clients

desktop.

E-books are completely interactive with the Internet and can contain

live links, graphics, forms, JavaScript, embedded video, can be

protected via password/userid, search capabilities and more. This

self-contained executable file can be distributed in a number of ways;

CD, floppy disk, download, etc.

All e-book compilation software is not created equal. Make sure you

review its capabilities before your purchase.

E-books can provide the Internet marketer one of the best

promotional tools online. With its vast variety of uses, just one quality

e-book development and distribution can produce an on going

promotional tool that will work 24 hours a day, seven days a week and

multiply itself by leaps and bounds. Your e-book can literally be

viewed by millions simply by giving it away...

Suggested Uses:

- Marketing - Provide your sales network with your complete sales

presentation to freely distribute with their ID to track sales.

- Promotion - Provide valuable information on a specific subject to

bring traffic to your site.

- E-zine Archives - E-zine publishers can provide their publication

archives to enable subscribers to read back issues on their desktop,

visit your web site, subscribe, submit ads, etc.

- Catalogs - Provide a desktop catalog for you customers to view on

their desktop. You can even provide a form to accept orders right

through your e-book.

- How To Manuals - Provide your affiliates with a complete "how to"

manual for marketing, advertising and promoting your products.

- Electronic Books - Writers can offer their books in an electronic

version.

- Web Site - Create an electronic version of your web site to place on

disk and be viewed on your clients desktop.

- Instructional - Provide an electronic training manual.

Creating an e-book is just like creating a web site. Simply create your

HTML pages just like you would for your web site. Make sure you

select a good software package that allows you to include hyperlinks,

graphics, search, forms, etc. Keep in mind, the more professional,

content rich your e-book, the more exposure it will receive.

There are several software packages available online to assist you in

compiling your e-book. Prices range from $149 -- $189.

Hyper Maker HTML http://www.bersoft.com/

NeoBook http://www.neosoftware.com/

InfoCourier http://www.smartcode.com/

WebCompiler http://www.webcompiler.com/

For massive exposure, select a subject with a broad appeal. If your

sites focus is on web site traffic, consider creating an e-book on

generating traffic.

I.E. "A complete "how to" guide to generating massive traffic to your

site". Include several references to your site throughout your e-book

such as; "For even more great traffic generating tips, visit "Traffic

Tips" Your complete source for generating massive traffic to your web

site. http://www.yoursite.com" or "Winning awards can dramatically

increase traffic to your site. For a complete listing of award sites, visit

"Traffic Tips Award Sites" http://www.yoursite.com/awardsites.

Tips for creating your e-book:

-Create a directory on your computer to include ALL the files for your

E-book. These files will include HTML, graphics, backgrounds, etc.

-E-books should contain mainly text. Try to limit your banners to one

per page. To keep your file size down, you may want to use only non-

animated banners.

-E-books are generally formatted at a small screen resolution so

make sure your pages are viewable through any screen size.

-Include good navigational links throughout your pages.

-Use spell check to search for any possible spelling errors.

For massive distribution, make sure you include a short paragraph on

your main page in regard to your copyrights and distribution. I.E., This

E-book may be freely distributed.

Sample Example of Distribution:

10 of your visitors download your e-book.

Your 10 visitors each give away 10 e-books - 100

Those 100 each give away 10 e-books - 1000

Those 1000 each give away 10 e-books - 10,000

Those 10,000 each give away 10 e-books - 100,000

Those 100,000 each give away 10 e-books - 1,000,000

This is just a small example of how powerful your free e-book can be...

Shelley Lowery is the Webmistress of Web Source - Your Guide to

Professional Website Design and Development. Join The Syndicator,

our new, free article syndication program and display complete

articles w/photographs on your website that are automatically updated

each week. http://www.web-source.net

This Report may be Distributed in any way and even resold, as long

as all information, including bylines above and physical URL's are left

intact and article remains unchanged.