10 STEPS TO SUCCESS IN DIRECT MARKETING

10 STEPS TO SUCCESS IN DIRECT MARKETING

by Shelley Lowery

If you're looking for a lucrative homebased business, direct marketing

may be just what you've been looking for; Offering you the

possibilities of making your dreams come true.

WHAT IS DIRECT MARKETING?

Direct marketing is offering a product or service directly to the

consumer via mail order, Internet sales, personal sales, etc., with no

middleman involved.

Many direct marketing companies are now being operated right out

of the home. Home based business is the waive of the future and can

offer you a wonderful opportunity to actually be able to compete with

the large, well established companies with large bank accounts.

That's what is so wonderful about the Internet. You don't have to have

a large bank account to succeed. You just have to have a little "know

how."

* 10 Steps to insure your success

1. SET YOUR GOALS

What do you want to accomplish? Do you want a new home? Do you

want to save for your children's college education? A new car? You

can have whatever you want, but you must want it enough to do the

things that have to be done in order to get it. Set your goals, write

them down and set a target date for reaching them. Set short term

reachable goals and long term higher goals, yet don't set them too

high. This will cause you to become discouraged if you don't achieve

them. Work consistently towards accomplishing your goals each day,

each week and each month until you reach your short term goals.

When you have attained your short term goals, set them a little higher

each time. Ultimately you will achieve your long term goals. Goal-

setting is a must in every area of life.

2. BE SELF DISCIPLINED

Get up early each day. Get ready for your job as if you were working

outside your home. Have a list of all the things you want to accomplish

during the day. This will give you an organized approach to each day.

It's amazing how much you can get done using a "To Do" list.

3. BE SELF MOTIVATED

Set up a schedule and stick to it. Be Enthusiastic. Enthusiasm

generates its own energy. Energy and good health are synonymous

with motivated, happy people. Achievers.

4. BE ENTHUSIASTIC

Positive thinking will literally be your key to success. You have to

convince yourself that you can succeed at whatever you desire,

because you can.

5. DO NOT ALLOW YOURSELF TO BECOME DISCOURAGED

Remember... The more "NO's" you get, the closer to a "YES" you

become.

6. SCHEDULE YOUR TIME WISELY

A schedule is your roadmap to success. If you have no direction, you'll

travel in circles and ultimately never reach your goals. Plan your work

then work your plan.

7. HAVE A POSITIVE ATTITUDE

Success is 90 percent attitude and 10 percent aptitude. Learn the art

of positive thinking. You can do whatever you put your mind to. It's

mind over matter. Your attitude will either guarantee your success or

guarantee your failure. You're only a failure if you give up.

8. SET UP AN OFFICE AREA

Most direct marketers work from their own homes, but it is still

essential to set up a specified work area. Take pride in your business

to insure your success.

9. HANDLE YOUR MONEY WISELY

Set up a written budget. Set aside a percentage of your business

income to put back into your business. This is a must. Failure to

reinvest your money will result in the failure of your business.

10. TAKE CARE OF YOURSELF

Get plenty of sleep, eat right and take some time to stop and smell the

roses... Be Persistent... Persistence Pays Off... Don't Give Up... Most

Businesses fail Just At The Moment They Are About To Succeed...

Sales is one of the highest paid of all professions. "Give a man a fish

and he'll eat for a day. Teach a man to fish and he'll eat for a lifetime."

Shelley Lowery is the Webmistress of Web Source - Your Guide to

Professional Website Design and Development. Join The Syndicator,

our new, free article syndication program and display complete

articles w/photographs on your website that are automatically updated

each week. http://www.web-source.net

This Report may be Distributed in any way and even resold, as long

as all information, including bylines above and physical URL's are left

intact and article remains unchanged.

10 MARKETING TIPS FOR SUCCESS

10 MARKETING TIPS FOR SUCCESS

by Shelley Lowery

1. FREE... I got your attention, didn't I. Offer a free report, e-book or

"how to" course. Information is the top selling product online. You can

use this to your benefit by offering free information.

- As a sample of your information product (teaser)

- To identify a problem and promote your products or services by

providing a solution

- To bring traffic to your site

Providing free information is a great way to build a targeted list of

contacts. Pick up free autoresponders at the following sites:

- SendFree - http://www.sendfree.com/

- GetResponse - http://www.getresponse.com/

- Fast Facts - http://www.fastfacts.net/

- MyReply - http://www.myreply.com/

- AutoBot - http://www.autobot.net

For more information about creating an e-book read the article

entitled, "How To Create An E-book & Drive Massive Traffic To Your

Site By Giving It Away..."

http://www.web-source.net/ebook_creation.htm

2. Newsletter (e-zine) - Start your own newsletter and begin creating

your online community of contacts. Visit any of these sites to create

your list, free.

- Onelist - http://www.onelist.com

- Egroups - http://www.egroups.com

- Listbot - http://www.listbot.com

3. Write Articles - There are thousands of online publications looking

for quality content. Writing and distributing your articles will provide

you with free massive exposure. After you've written your article,

subscribe to these publications to assist you in getting published.

- Article Announce - An article announcement list providing free

content to hundreds of ezines, newsletters, magazines and web sites.

Writers announce your articles free.

Subscribe - mailto:article_announce-subscribe@egroups.com

- Writers and Publishers Connection Newsletter Where publishers

announce their article needs.

Subscribe - mailto:Writers98@aol.com with subscribe Writers and

Publishers in the subject.

4. E-zine Advertising - The best form of advertising available online.

Reach thousands of targeted potential customers very inexpensively.

Ruth Townsend of Lifestyle Publishing offers a complete listing of

publications, ad costs, circulation and more in "The Directory of

Ezines."

- http://www.lifestylespub.com/cgi-bin/ezines.cgi?11914

5. Classified Ads - Continuously place classified ads. People DO

read the classifieds. This is very time consuming and you may want to

purchase an auto posting software.

- BeCanada - http://www.becanada.com/

- Classify 98 - http://www.trellian.net/classify/index.html

For a listing of some of the top classified ad sites, visit:

http://www.web-source.net/web/Classified_Ad_Sites/

Free For All Link sites - Continuously submit your link to free for all

sites. This can also be very time consuming so may want to use a

software program.

You can download FFA Blaster free of charge. This software will

instantly submit your link to 100 Free For All sites. An upgrade is

available which will post your link to over 8,000 sites.

- FFA Blaster - http://www.submitad.com/

6. Press Release - Write a quality press release about your product

or service and tell the world! For more information on press releases,

visit any of these sites:

- IdeaMarketers.com http://www.ideamarketers.com/

- Press Promoter http://www.presspromoter.com/

- PRweb http://www.prweb.com/

7. Networking - Create a network of like-minded marketers to help

promote one another, provide recommendations, exchange

prominent links, etc., Note: Be cautious when selecting your

networking partners and making recommendations as your reputation

is on the line. Only network with individuals you truly believe in.

8. Newsgroups - Post to appropriate newsgroups. For a complete

listing, visit: http://www.deja.com/

9. Discussion Lists & Boards - Subscribe to appropriate email lists

and visit discussion boards to participate in online discussions.

Although blatant advertising is not permitted, signatures are

acceptable. Visit Web-Source.net for a listing of some of the top

discussion boards.

- http://www.web-source.net/web/Discussion_Forums/

Visit List Universe for a complete listing of email discussion lists.

- http://list-universe.com/

10. Offline Promotions - Advertise in newspapers, magazines, on the

radio, TV, etc., Visit these sites for complete listings.

Gebbie Press -

http://www.gebbieinc.com/

NewsDirectory Newspapers -

http://www.ecola.com/news/press/

Newspapers Online -

http://www.newspapers.com/

Commercial Magazine Publishers -

http://www.writelinks.com/resources/pub/Pubs-mags.htm

Shelley Lowery is the Webmaster of Web-Source.net -

A complete resource portal for the Internet entrepreneur.

The site assists the entrepreneur in developing a serious

Web presence by providing a wealth of free information,

resources, tools and content. http://www.web-source.net

This Report may be Distributed in any way and even resold, as long

as all information, including bylines above and physical URL's are left

intact and article remains unchanged.

REVIEW: MAKE YOUR KNOWLEDGE SELL

REVIEW: MAKE YOUR KNOWLEDGE SELL

By Shelley Lowery

Make Your Knowledge Sell

by Ken Evoy, M.D. and Monique Harris PDF Electronic Book,

GoodBytes Information Products, Inc.

Ken Evoy and Monique Harris have created the ultimate guide to

creating informational products with Make Your Knowledge Sell.

MYKS provides you with all the knowledge and the tools you'll ever

need to create and deliver a successful electronic book (ebook),

manual or how-to guide. Over 300 pages of pure, powerful

knowledge.

MYKS will advance you through 8 action steps from brainstorming to

marketing and selling your new product. Each action step will take you

step by step through the entire publishing process. When you finish

MYKS, you'll be ready to launch your very own infoproduct.

MYKS is actually 7 volumes within a single book. A complete system

of infopublishing tools:

- Make Your Knowledge Sell. This is the focus of "Make Your

Knowledge Sell"

-- all the other volumes revolve around this one.

- "eBook Secrets: How To Create & Sell Your Own Profitable eBooks

On The Web", by Ken Silver. Ken Silver sells this ebook for $39 on

his site (http://www.kensilver.com/). It's been newly updated for MYKS.

It's worth far more than that, in my opinion. It really complements and

supplements MYKS wonderfully.

- 186 Places To Promote And Sell Your Information Product Online.

Nowhere else in the world will you find such a complete resource for

promoting and selling your infoproducts. This collection was part of

Monique's infoproduct that she sold for $269.

- 120 New Places To Promote And Sell Your Information Product

Online. In addition to Monique's original resource collection, 120 new

resources were added.

- The Online Infoseller's Jump-Start Kit. Monique still sells the printed

version of The Online Infosellers Jump Start Kit for $87 from her site

http://www.sellyourbrainfood.com/jumpstart.htm. Ken and Monique

agreed that MYKS! simply had to be the single best resource for

creating, marketing and selling infoproducts on the Net so they

decided to include it as part of the bundle. Use its many checklists,

templates, and guides every time you create or update a Web site,

launch an information product, create a new promotional campaign,

or simply to keep yourself on the road to success.

- Special Report On Reprint Rights, Including Reprint Legal

Agreement. No one has examined the buying and selling of Reprint

Rights as serious techniques for serious infopreneurs. After Ken's

own successful experiences, he decided to write a Special Report for

MYKS. "Buying & Selling RePrint Rights" is the definitive guide to

buying and selling reprint rights on the Net. And it includes Ken's

Reprint Rights Agreement, which cost over $1,000 to develop -- Ken

gives you the right to use it, but advises you to get legal counsel, as

this does not replace a good attorney.

- The MYKS Automation Manual, including a $500 Software Coupon.

Automation is the key to your online success. Ken has written an

entire separate manual just about automation. No matter what your

personal situation or resources, you'll be able to take (and ship) the

order.

- A Free half-hour personal telephone consultation with Monique

Harris

Make Your Knowledge Sell definitely over-delivers, but I wouldn't have

expected anything less from Ken Evoy after his Make Your Site Sell

masterpiece http://www.sitesell.com/websource.html. It empowers you

to win on the Web by using the single best opportunity you have... the

knowledge stored in your very own brain. Ken promises you this... the

combination of MYKS! and your brain is a winning one. All you have to

do is... DO IT.

MYKS is very reasonably priced at CAD$79 which is only $54.48 US

dollars. In addition to the great price, I was highly impressed with

Ken's guarantee. "You will gross at least 1,000 times your purchase

price within two years, or we'll refund 10 times what you paid for

MYKS."

If you've considered creating your own informational product, don't let

this opportunity pass you buy. MYKS is a true Winner. Get Make Your

Knowledge Sell Today. http://myks.sitesell.com/websource.html

About the Author

Shelley Lowery is the Webmistress of Web Source - Your Guide to

Professional Website Design and Development. Join The Syndicator,

our new, free article syndication program and display complete

articles w/photographs on your website that are automatically updated

each week. http://www.web-source.net

This Report may be Distributed in any way and even resold, as long

as all information, including bylines above and physical URL's are left

intact and article remains unchanged.

INCREASE INTERNET SALES WITH FREE TRIALS

INCREASE INTERNET SALES WITH FREE TRIALS

By Shelley Lowery

If you're selling a product or service on the Internet, one

of the best ways to increase your sales is by offering a

free trial, also know as a teaser, demo or limited version.

By enabling your potential customers to review your

product and providing them with an easy ordering process,

you can increase your sales immensely.

Free trials are not exclusive to software programs. There

are many ways you can offer a free trial no matter what

product or service you're offering. For example, if you've

written a book, consider offering it in an electronic version;

better know as an eBook. You can include your entire book

within the eBook and choose to lock out certain chapters.

In order for your potential customer to gain access to

these chapters they will be required to purchase the full

version. You can include an order form and instantly take

orders, right through your free trial Ebook. When you receive

an order, you simply send your customer a predefined user

ID and password that you set up when you create it.

A good program to assist you in creating an Ebook is

WebCompiler. http://www.webcompiler.com/

This program will compress your HTML documents into a

self-contained "executable" file. This HTML may be a web

site you've created or HTML you've specifically prepared to

be compiled into a downloadable .exe file for distribution.

This .exe file is a completely freestanding program and

requires no installation. When clicked on, the program

instantly opens your book on your client's desktop. In

addition, WebCompiler will enable you to lock out certain

pages of your Ebook or an entire directory.

The key to using a free trial version is to offer your

product for download from your website and allow it to be

freely distributed. Provide some valuable free information,

but save your most important information for the unlocked

version. Make your locked chapters sound very intriguing

and create curiosity. Tell your potential customers what

they will receive by purchasing the full version, provide

a complete list of all the benefits, and provide them with

an easy ordering process.

To further increase your sales, provide your potential

customers with instant gratification. You can completely

automate your entire ordering process simply by using a

CGI script. There are scripts online that will allow you to

make your product available for download, take the

customers order, approve it right online, send your

customer a password and send you a confirmation of the

order, all completely automatic.

- SuperScripts - http://www.superscripts.com/

- CGI Resource Index - http://cgi.resourceindex.com/

After you've created your product, consider setting up an

affiliate program for massive distribution. There are many

affiliate CGI scripts available to assist you in running your

own affiliate program.

- The Affiliate Program - http://theaffiliateprogram.com/

- ProTrack - http://www.affiliatesoftware.net/

If you're selling a service on the Internet, you can offer

your potential customers a free trial as well. For example,

if you offer a search engine submission service, you can

provide your customers with a limited free submission to

the search engines.

To entice your customers to purchase your full service you

can, not only submit their site to your full list of search

engines, but you can create doorway pages, insure their

pages are optimized for the search engines and provide a

resubmission service every month for a year. In addition,

provide your clients with a free report of each submission

process.

Prior to doing your customers last submission, contact them

and inform them that their submission contract will soon be

expiring. Tell them how they can renew their submission

process and offer another enticing freebie such as, "If you

renew your submission contract before (date) we will also

submit your site to over 1000 Free For All Sites."

This type of free trial will not only increase your current

sales, but it will promote future sales as well.

The possibilities are endless. By offering your potential

customers something of value for free, providing instant

gratification, and an easy ordering process, you can

dramatically increase your sales.

About the Author

Shelley Lowery is the Webmistress of Web Source - Your Guide to

Professional Website Design and Development. Join The Syndicator,

our new, free article syndication program and display complete

articles w/photographs on your website that are automatically updated

each week. http://www.web-source.net

This Report may be Distributed in any way and even resold, as long

as all information, including bylines above and physical URL's are left

intact and article remains unchanged.