AN E-ZINE PUBLISHER'S SURVIVAL GUIDE
by Shelley Lowery
Are you publishing an email newsletter? If you are then you probably
already know all of the great benefits, but for those who aren't, you
really should be. If you're serious about your Internet presence, having
your own publication will help you build a huge database of targeted
customers. Studies have shown, it may take several contacts with a
prospective customer before closing a sale. What better way to make
those contacts and close those sales then by having a complete list of
targeted potential customers ready and waiting. In addition, you can
eventually make a nice income selling sponsor advertising and
classified ads.
Survival Guide for a Successful Online Publication
Provide your readers with the quality content they're looking for. A
quality e-zine should contain at least some original content, but it is
also a good idea to have some additional resources available.
Before using any articles, make sure you review the author's
copyrights and make certain the article may be published. If you're not
sure, contact the author and request permission to publish their
article. Most articles for publication can be used in your e-zine free of
charge as long as the authors credits or resource box is included.
-------------------
- Free Content -
-------------------
Article Announce - Writer & Publisher Exchange
http://www.web-source.net/article-announce
Subscribe: mailto:article_announce-subscribe@egroups.com
E-ZineZ.com -
http://www.e-zinez.com/
Marketing & Advertising Supersite -
http://drnunley.com/
BizWeb2000 -
http://bizweb2000.com/articles.htm
Success Doctor -
http://success-doctor.com/archive.htm
IdeaMarketers -
http://www.ideamarketers.com/
--------------------------
In order to gain new subscribers for your publication, you must
continuously promote it. There are many sites on the Internet that will
list your e-zine free of charge.
-----------------
- Listing Sites -
-----------------
eZINESearch -
http://www.site-city.com/members/e-zine-master/
EzineSeek -
http://www.ezineseek.com
E-ZineZ.com -
http://www.e-zinez.com/
Flying Inkpot's Zine Scene -
http://www.inkpot.com/zines
John Labovitz's ezine-list -
http://www.meer.net/~johnl/e-zine-list/
--------------------------
A discussion list is a group of individuals who have mutually
subscribed to receive posts from other individuals on the same email
list. Discussion lists provide a great way of communicating with other
people with the same interests. Although blatant advertising is
prohibited, signature lines (sig files) are acceptable. Include your e-
zine subscription information in your sig file.
----------------------------
- Email Discussion Lists -
----------------------------
zine-talk
http://www.infojump.com/publishers/res/zine-talk.html
epub
http://www.onelist.com/viewarchive.cgi?listname-epub
--------------------------
Subscribe to these wonderful publications for a wealth of quality
information to assist you in all aspects of publishing your e-zine.
----------------------------
- E-zines about E-zines -
----------------------------
Article Announce - Writer & Publisher Exchange
http://www.web-source.net/article-announce
Subscribe - mailto:article_announce-subscribe@egroups.com
Writers & Publishers Connection
subscribe - mailto:writers98@aol.com
Ezines - Publishing & Promotion
http://www.ezine-publishing.com/newsnet/archives.htm
Ezine-Tips
http://Ezine-Tips.com
Writers & Publishers Online
subscribe - mailto:wpo-on@mail-list.com
The List-City Report - The Ezine on Ezine advertising
subscribe- mailto:listcity-on@mail-list.com
Zine Roundup - News from other 'zines
subscribe- mailto:zine-on@mail-list.com
--------------------------
Announcement Lists provide a great way to announce your new
publication to their entire list of subscribers. Subscribe to these email
lists to announce your e-zine. Make sure you review their posting
guidelines prior to making your posts. Look through some of the other
posts to get an idea of how your post should look.
---------------------------
- Announcement Lists -
---------------------------
New List - Announcement list for new e-zines.
http://www.scout.cs.wisc.edu/scout/new-list/
AAnnounce
http://www.onelist.com/viewarchive.cgi?listname=-AAnnounce
NewJour List
http://gort.ucsd.edu/newjour/subscribe.html
Promote
http://www.mail-co.com/promote.htm
New-List.com
http://New-List.com/
--------------------------
A discussion Forum is threaded discussion on a web or message
board. This is a great way to get your name out into the Internet
community and make some new friends and/or customers. Although
blatant advertising is prohibited, signature lines are acceptable.
-------------------------
- Discussion Forums -
-------------------------
We Talk Zines!
http://www.ezine-publishing.com/bbs
EzineSeek - Email Publishers Forum
http://www.ezineseek.com/forum/index.cgi
Biz-Gold Discussion Board
http://www.profitinfo.com/discuss/marketing/
--------------------------
Webrings are groups of sites with similar content all linked together to
exchange traffic. If you don't have a web site for your publication, you
definitely need to get one. Having your own site will enable you to give
your visitors an in depths look at exactly what your publication is all
about. You can include highlights of upcoming issues, polls, archives
and a subscription box to enable your visitors to easily subscribe.
When you've gotten your site set up, you can join a webring and
benefit from all the traffic you'll receive from the other sites in your
group.
-----------------------
- E-zine Webrings -
-----------------------
E-zine Webring -
http://ezinewebring.hypermart.net/
ZinesOnline Webring -
http://members.tripod.com/adm/popup/roadmap.shtml
World Of Newsletters Webring -
http://bizx.com/newsletter_ring.html
--------------------------
Trading Ads with fellow publishers is one of the best ways to build
your subscriber base. It's as simple as it sounds. You simply contact
the publisher you're interested in exchanging ads with and ask them if
they would be interested in an ad exchange. If they're interested, you
would then run a classified ad promoting their e-zine in your
publication in exchange for them running your classified ad, all
completely free. Here are some great resources to assist you in the
process.
-----------------
- Ad Trading -
-----------------
Ezine Publisher Trade List
http://www.bizpromo.com/ezinetrades.htm
Media Peak - AdSwap
http://www.mediapeak.com
E-ZineZ Ad Exchange
http://www.e-zinez.com/classpro/viewads.html
Publishers' Business Exchange
http://www.cashconnection.com/publisherssite.htm
I-Barter
http://www.i-barter.com
Free Barter Exchange
http://www.loska.com/barter
Ezine-Swap
http://www.promotefree.com/eswap.htm
Subscribe: mailto:ezine-swap-sub@promotefree.com
--------------------------
Participate in newsgroup discussions. As with most discussion lists
or groups, blatant advertising is prohibited, but sig files are
acceptable. Before posting to any newsgroup, read the groups
policies and review other posts to give you an idea of how your post
should look.
------------------
- Newsgroups -
------------------
alt.zines
alt.ezines
alt.etext
alt.binaries.zines
comp.infosystems.www.announce -
(Read FAQ prior to submission)
http://www.sangfroid.com/charter.html
--------------------------
Winning awards is a great way to build your subscription base. Stop
by any of the following sites and submit your publication for a possible
award.
----------------------------------
- E-zine Awards & Reviews -
----------------------------------
Best Ezines
http://www.bestezines.com
Techmailings List of the day
http://www.techmailings.com
Choice Ezine Award
http://ezineseek.com/award/index.html
E-ZineZ Excellence Award
http://www.e-zinez.com/eaward.htm
--------------------------
Write a press release and tell the world about your publication. If
you're not comfortable with writing your own press release, Dr. Kevin
Nunley will write it for you at a very reasonable price.
http://www.drnunley.com/
Visit any of the following sites to send out your press release.
--------------------
- Press Release -
--------------------
Gebbie Press -
http://www.gebbieinc.com/
Press Promoter -
http://www.presspromoter.com/
Press Release Network -
http://www.pressreleasenetwork.com/index1.html
PRWeb -
http://www.prweb.com
Internet Wire -
http://www.internetwire.com/
BBL Internet Media -
http://bblmedia.com/
--------------------------
Don't forget about offline promotions. There are still millions of people
around the world who aren't online. Place your ads in newspapers,
magazines, etc.
-------------------------
- Offline Promotions -
-------------------------
Gebbie Press -
http://www.gebbieinc.com/
NewsDirectory Newspapers -
http://www.ecola.com/news/press/
Newspapers Online -
http://www.newspapers.com/
This guide is just a small example of e-zine publishing and promotion.
For a complete e-zine tutorial with hundreds of resources, download
the free e-book entitled, "E-zines: A Complete Guide to Publishing."
This free e-book received a 4-star Editors Pick from ZDNet.
Shelley Lowery is the Webmistress of Web Source - Your Guide to
Professional Website Design and Development. Join The Syndicator,
our new, free article syndication program and display complete
articles w/photographs on your website that are automatically updated
each week. http://www.web-source.net
This Report may be Distributed in any way and even resold, as long
as all information, including bylines above and physical URL's are left
intact and article remains unchanged.
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