CREATING YOUR PROFESSIONAL IMAGE ON THE

CREATING YOUR PROFESSIONAL IMAGE ON THE

INTERNET

There are many types of professionals on the Internet. Business

consultants, writers, web designers, software developers, the list

goes on and on. What does it take to be considered a professional?

Well, according to the definition from Webster's dictionary, a

professional is "Engaged in, or worthy of the standards of, a

profession."

Does this definition mean that if you are engaged in a profession you

are automatically considered a "professional?" Of course not.

Creating a professional image entails a great deal of time and effort.

Not only should you have a great deal of knowledge and experience in

your chosen field, but you must conduct your business in a

professional manner. Developing a professional image on the Internet

will include all aspects of your business.

- Attitude

- Courtesy

- Honesty

- Product

- Customer Service

- Technical Support

- Refunds

- Web Site

- Fellow Business Owners

- Attitude -

Your attitude is one of the most important aspects of developing your

professional image. It can make or break you. The way you deal with

your peers, customers, questions, complaints, requests or

compliments will all reflect upon your professionalism.

- Courtesy -

Let your customers know how much they're appreciated. Be well

mannered, respectful and warm. Always remember to say please,

thank you and you're welcome.

- Honesty -

Never be dishonest with or mislead your customers. It will eventually

catch up with you. Tell it like it is. You have to earn your customer's

trust to create long term relationships.

- Product -

Always over-deliver in all aspects of your business. If you over-inflate

the perceived value of your product, your customers will be

disappointed and probably not buy from you in the future.

- Customer Service -

When dealing with your customers, go above and beyond the

expected. Listen to your customers and validate their feelings. Just

because you know and understand something, don't assume they do.

- Technical Support -

Poor technical support is probably one of the biggest complaints from

unsatisfied customers. Make yourself completely available to assist

your customers. Answer their emails and return their phone calls as

quickly as possible. Work with them until you have a satisfactory

solution.

- Refunds -

Always happily refund your customers money if they aren't satisfied.

Don't argue the issue or write nasty messages. Be courteous,

apologetic, and ask your customers why they weren't satisfied.

Remember... The customer is always right, even if you feel they're

wrong.

- Web Site -

Your web site is a direct reflection of you and your business. It should

look professional in design, contain your complete contact

information, including your phone number, provide complete product

information and an easy ordering process.

- Fellow Business Owners -

Creating your professional image on the Internet not only includes

your business and customers, but it also includes being respectful to

fellow business owners. If someone requests a link exchange or any

kind of business promotional exchange, answer their email. That's

considered a professional courtesy. Whether you're interested in their

proposal or not, you should at least acknowledge their request.

Failure to do so is not only considered rude, but unprofessional.

Always strive to do-the-best-you-can-do and everything else will fall

into place.

Shelley Lowery is the Webmistress of Web Source - Your Guide to

Professional Website Design and Development. Join The Syndicator,

our new, free article syndication program and display complete

articles w/photographs on your website that are automatically updated

each week. http://www.web-source.net

This Report may be Distributed in any way and even resold, as long

as all information, including bylines above and physical URL's are left

intact and article remains unchanged.